Link Building Guidelines for SEO Agencies

Here we’ll explain the core component of any SEO effort: link building. While SEO trends come and go, often bringing with them the possibility of exploitation and penalization, what doesn’t change is the value of links. However, Search Engines are smart about how they count those links, so in this post we’ll cover the strategies that we’ve found to work best, as well as the pitfalls to avoid.

LINK BUILDING 101 - The Ocean SEO Difference

Link Building is becoming increasingly difficult to do, but it is not a process that has changed much in recent times. The biggest issue that comes with companies applying aggressive link-building strategies is that they grow TOO quickly and far exceed what is a believable "Natural Trend" when it comes to backlink acquisition. Here are a few pointers from our team to help you make sure you're getting the most out of your Link-Building Team or SEO Agency: