Here we’ll explain the core component of any SEO effort: link building. While SEO trends come and go, often bringing with them the possibility of exploitation and penalization, what doesn’t change is the value of links. However, Search Engines are smart about how they count those links, so in this post we’ll cover the strategies that we’ve found to work best, as well as the pitfalls to avoid.
As search-focused growth scientists, we wanted to better understand and categorize the internet. We wanted to take the time to ask a few larger questions, and really dig deep into the Data to better understand where we fall in this larger spectrum of the Internet. So we did just that and asked ourselves a few questions:
At Ocean, we continuously analyze the effectiveness of various SEO strategies and weigh their pros and cons. Through our work with some truly top-notch agencies, we have learned much about the digital landscape. Here we’ll tell you what works, what doesn’t work, and what strategies offer the most bang for the buck.
Here we will reverse-engineer a well-executed Link Building Strategy and further detail the methodologies by which a significant improvement in organic search rankings was obtained. First, we'll take a look at the keyword search term and show you an example of how NOT to approach your Link Building Strategy.
Link Building is becoming increasingly difficult to do, but it is not a process that has changed much in recent times. The biggest issue that comes with companies applying aggressive link-building strategies is that they grow TOO quickly and far exceed what is a believable "Natural Trend" when it comes to backlink acquisition. Here are a few pointers from our team to help you make sure you're getting the most out of your Link-Building Team or SEO Agency: