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Technical SEO + Analytics

There are a myriad of approaches to SEO, countless theories and "experts" in any particular branch or practice, but what separates us from the pack is our ability to rely on no one strategy and no single metric. We rely on the data to architect our own strategies to respond to what we see as a complex reality rather than some false ideal.

Our team analyzes complex data sets, getting to know basic big-picture data points all the way down to the lesser-known metrics that many fail to take into account.

Domain Authority (Moz) vs. Domain Rating (Ahrefs)

Domain Authority (Moz) vs. Domain Rating (Ahrefs)

The chart above maps the observed correlation between Domain Authority (Moz DA) and Domain Rating (Ahrefs DR) across a large sampling of sites. As you can see from the discrepancy between the X and Y axes, there is no single metric that we can count on to reliably quantify domain relevance. So to really understand what is going on, we need to zoom out and take in more information.

Our strategy is to observe trends industry by industry in order to map out the competitive landscape hyper specific to your site. Our tactical SEO strategies allows our clients to capitalize on the shortcomings of their direct competitors and maximize the reach of their brand on the web.

 

Our Method

Before we make any specific recommendations to a client, we first ask for the names of their closest competitors so we can better understand their unique digital landscape.

By running a backlink analysis and technical SEO comparative study, we are able to make sense of the subtle nuances present in your space with regard to a few major points:

  • Link building techniques
  • Backlinking velocity and DA distribution
  • Content strategies
  • Anchor text distribution

Read more about our analytic approaches here.

 

Backlink Profile Analysis

In order to complete a thorough backlink profile analysis, we use a combination of readily available metrics combined with proprietary analysis software to better understand our client's current position as well as their competitors.

Through this analysis, one of the big takeaways will be how you stack up to your competitors in terms of backlinks sorted by domain authority (see graph below).

 

Backlink profile comparative analysis. Each line represents a different company within a single SEO ecosystem.

Backlink profile comparative analysis. Each line represents a different company within a single SEO ecosystem.

Here, each line represents the backlink profile of a specific company within an industry. If you’re the light blue line on the bottom of this graph, then you’ve got some linkbuilding to do in order to catch up to your competitors! On the other hand, if you’re the green line, you’re already doing well, and we can quantify exactly what it will take for you to surpass the leader in your space according to the number of links you'll need per month and DA distribution that those links should follow.

Competitor Strategy Comparison

We breakdown specific strategies applied by your competitors, evaluate the success of those strategies, and work to develop our recommendations in order to optimize your budget for most immediate ROI in this context.

Total backlinks gained over time as compared to organic traffic for four competitors.

Total backlinks gained over time as compared to organic traffic for four competitors.

What do these graphs tell us? Here we can see if your competitors have received any penalties for black hat practices or if their SEO activity is relatively effective but inconsistent or vice versa. We dig deep to understand the source of competitor backlinks and back solve to uncover their strategy. There are many cases in which a competitor we are analyzing is applying a valid approach in one context, but is making major mistakes and shortcuts in another, leaving room for you to step in.

Curious? Let us conduct a free SEO Assessment for you. Submit the form below, tell us a few of your biggest competitors, and we'll work with you to develop the right strategy.